Product Analytics
AI Actions launched on July 20, 2026 and has already reached 979 unique users who opened the menu, with a 21.4% conversion to submitting an action. Gemini dominates provider choice at 79%.
Users flow from opening the AI Actions menu to submitting a prompt to clicking upgrade. The menu-to-submit rate of 21.4% is healthy for a brand new feature, one in five explorers actually uses it.
| Step | Jul 20 | Jul 21 | Total | Step % |
|---|---|---|---|---|
| Menu Opened | 521 | 458 | 979 | — |
| Action Submitted | 107 | 98 | 205 | 21.4% |
| Upgrade Clicked | 24 | 33 | 57 | 27.8% |
On launch day (Jul 20), 521 unique users opened the menu out of 13,579 daily active users, a 3.8% adoption rate. For a feature with zero prior exposure, this is a solid start.
3.8% day-1 adoption without any in-app announcement or onboarding flow suggests organic discovery. A tooltip or nudge could meaningfully lift this.
Users can submit actions through three AI providers. Gemini accounts for 79% of all submissions, followed by ChatGPT at 20% and Claude at 1%.
| Provider | Jul 20 | Jul 21 | Total | Share |
|---|---|---|---|---|
| Gemini | 170 | 192 | 362 | 79% |
| ChatGPT | 47 | 44 | 91 | 20% |
| Claude | 3 | 3 | 6 | 1% |
AI Actions usage is concentrated among paid users. Growth Monthly accounts for 59% of submissions, Growth Annual for 41%. The 57 upgrade clicks come almost entirely from hobby (free) plan users hitting the feature lock.
| Plan | Submissions | Share |
|---|---|---|
| Growth Monthly | 270 | 59% |
| Growth Annual | 188 | 41% |
| Business Annual | 2 | <1% |
98% of upgrade clicks come from hobby plan users hitting the feature lock gate. This is a clean upsell trigger, 62 hobby users hit the wall, and they clicked upgrade.
AI Actions fires as a Chrome extension overlay. The top domains reveal where users reach for it most: Etsy (29%), Canva (22%), and Printify (9%) dominate. AI tools like ChatGPT and Gemini also appear, suggesting users pair AI Actions with existing AI workflows.
334 unique users toggled the bee icon. Interestingly, 61% of toggles were "hidden" actions (387) vs. 39% "shown" (245), meaning users who try the icon tend to toggle it off more than on. This may indicate the icon is shown by default and some users dismiss it.
| Action | Jul 20 | Jul 21 | Total |
|---|---|---|---|
| Hidden | 203 | 184 | 387 |
| Shown | 137 | 108 | 245 |
1. Early traction is real. 979 users explored AI Actions in 48 hours with no launch fanfare. The 21.4% menu-to-submit conversion shows users who find it actually use it.
2. Upsell is working. 57 hobby users clicked upgrade after hitting the feature lock. That's a clean monetization signal worth watching as volume grows.
3. Gemini dominates. At 79% of submissions, Gemini is the clear default. Consider whether the UI ordering or defaults drive this, or if it reflects genuine preference.
4. Discovery is the bottleneck. Only 3.8% of DAU found the feature on day 1. An in-app nudge, tooltip, or onboarding step could meaningfully increase adoption.
Next check recommended after 7 days of data (Jul 27) to see if adoption curves flatten, grow, or dip after the novelty window.
