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analysis

AI Actions Feature Performance

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Requested by @Vaibhav- Jul 21, 2026, 2:03 PM -Updated Jul 24, 2026, 12:08 PM

ai-actionsamplitudeproduct-analyticslaunch
Sources:Amplitude
Table of Contents
AI Actions Feature Performance

Product Analytics · Daily Refresh

AI Actions Feature Performance

Rolling 7-day report, Jul 17 – 23, 2026. Feature launched Jul 20, so data covers 4 active days.

Auto-generated by Boo·Jul 24, 2026·Source: Amplitude

2,484
Menu Openers (unique)
↑ 35% vs prior
449
Submitters (unique)
↑ 19% vs prior
18.1%
Menu → Submit
Conversion rate
141
Upgrade Clicks
↑ 10% vs prior

Funnel overview

Of the 1,963 unique users who opened the AI Actions menu during the funnel window, 391 (19.9%) submitted an action, and 2 clicked through to upgrade.

AI Actions funnel

Period unique users at each step, Jul 17–23

Daily trend

Menu opens peaked on July 21 at 973 unique users, with 207 unique submitters. July 23 dropped to 209 openers and 21 submitters, likely a mid-week dip. Total submissions for the window: 1,057.

Daily menu opens vs. submissions

Unique users per day, Jul 17–23

Adoption vs. DAU

On active days, AI Actions users represent 1.6–6.8% of DAU. Average DAU for the period was 12,664. Peak adoption was July 21 at 6.8%.

DAU vs. AI Actions users

Unique menu openers overlaid on daily active users

Provider breakdown

Gemini dominates with 81% of total submissions (856), followed by ChatGPT at 17% (180) and Claude at 2% (21). Provider mix is stable compared to the prior period.

Submissions by AI provider

Total submissions, Jul 20–23

Plan breakdown

Growth Monthly leads at 61% (646 submissions), Growth Annual at 36% (380). Business and Hobby plans account for 3%.

Submissions by plan type

Total submissions, Jul 20–23

Top domains

Users trigger AI Actions most on Canva (1,216 opens) and Etsy (1,109), followed by Printify (452) and ChatGPT (215). Canva overtook Etsy as the #1 surface this period.

Top 10 page domains (menu opens)

Total menu open events by domain, Jul 20–23

Key takeaways

1

All key metrics are up vs. prior period: menu openers +35%, submitters +19%, upgrade clicks +10%. The window now includes a 4th active day (Jul 23), but even daily averages are climbing as the feature stabilizes.

2

Conversion dipped slightly from 20.6% to 18.1%. This is expected as a broader user base discovers the feature, including more casual explorers who open the menu without submitting.

3

Canva passed Etsy as the top domain (1,216 vs 1,109 opens). The feature continues to resonate across both design and marketplace workflows, with Printify as a solid #3.

Detailed daily data

DateUnique OpenersSubmissionsUnique SubmittersUpgrade ClicksDAU
Jul 17000012,171
Jul 18000011,466
Jul 19000010,857
Jul 205212201072413,589
Jul 219735382075614,229
Jul 227812681144813,425
Jul 2320931211312,914
Prepared by Boo. All data from Amplitude (EverBee project). Rolling 7-day window ending Jul 23, 2026. Auto-refreshed daily at 7:00 AM COT.
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